Blog
A Q&A with Claudia Young-Kelly, Sales and Marketing Manager
Why did Waterkloof decide to make this film? We made our first promotional DVD in 2005. It mainly focused on our very unique site. Since then we started our sustainable farming practices, we built our amazing winery and restaurant, and achieved so much with Championship Status for our Biodiversity and Wine initiative. We had so much to share with the world.
Who is the intended audience? Everyone. We wanted to make a film that told our story in such a way that everyone understood it. It needed to be a tool for our colleagues around the world who sold our wine, but it also needed to be something that the general consumer understood. Something everyone wanted to watch, even if you were not interested in wine.
What did you like most about making the film? Initially it was very difficult to get everyone to relax during the interview period (not easy with a camera stuck in your face!), but once everyone started talking about their role on the farm, their natural passion just took over, and they needed no guidance and scripting. It made me so proud to be a part of such a dream team.
Any funny stories from the day of filming? Christiaan did his first interview on bended knee in the vineyard, with the blazing sun on him. The uncomfortable position made him stumble over his words, which made the process more drawn out. Christiaan never complained, ever the gentlemen. After several leg cramps and a few beads of sweat, we managed to wrap the shoot. That evening he phoned me and very politely told me that he wanted to do the whole interview again – without me around. I took the hint, and they filmed the next day again. The result – a perfect interview!
Why should people watch it? Even if you know nothing about wine, after watching this, you will understand more about what you put into your mouth, and into your body.
